no suits - no jargon - no surprises
We're a tax, business advisory and accounting firm for people who don't take themselves too seriously — but take their business very seriously. Big difference.
We blend your business goals with conversation-level clarity, so you walk away knowing exactly what to do next and why it’ll work.
why chooSE US?
THE ORIGIN STORY
Born out of a simple idea: do things differently.
Most accounting firms are great at numbers.
The problem? They forget there's a person attached to those numbers. Too many businesses have sat across the desk from an accountant who talks at them, not with them — leaving meetings more confused than when they walked in.
Finch Accounting was built to fix that. We put the relationship first and the spreadsheet second. We explain things in simple language because what makes sense to one person is completely different to the next. And we genuinely mean it when we say we're here to help you grow, not just file your return.
THE PERSON BEHIND FINCH
20 YEARS IN. STILL OBSESSED WITH GETTING IT RIGHT.
ASH GREGORY, FINCH ACCOUNTING
Tax & Business Advisory Specialist · Chartered Accountant
· Melbourne-based · Keeps It Casual
Ash isn't going to pretend he'll rock a suit to your first meeting — so why should his profile pic?
That said, two decades across tax, business services and corporate accounting means he's very good at cutting through the jargon. He meets clients where they are and makes the numbers actually mean something.
Ash's kids reckon his job is "something to do with computers, talking to people and stuff like that" — which, honestly, isn't entirely wrong.
20 years of tax & business accounting — enough experience to know where things go wrong before they do.
Weekly pilates devotee.
Because if you can hold a plank, you can hold a business together.
Current bucket list goal: 365 days in shorts (though Melbourne winters are making this harder than expected).
Not just words. How we actually work.
HOW WE WORK
We've designed how we work around one thing: making life easier for you.
FEE TRANSPARENCY
Know what you’re paying
ONLINE-FIRST
Let’s catch up virtually
ONE DEDICATED CONTACT
Always the same person
PROACTIVE BY DEFAULT
We reach out first
OUR PHILOPHY
NUMBERS DON’T LIE. BUT THEY DON’T TELL THE WHOLE STORY.
Relationship first
You could have the best number cruncher in the world, but if they can't talk to you, something's going to get missed.
Plain English, always
We explain things the way that works for you.
No acronyms, no glazed-over eyes, no leaving a meeting more confused than when you arrived.
We actually listen
We don't fit you into a box — because we certainly don't fit into one either.
Every engagement is built around your specific needs.
Under-promise, over-deliver.
Every time.
We'd rather set realistic expectations and blow past them than overpromise and let you down.
BUILT FOR THE ONES WHO COLOUR OUTSIDE THE LINES
WHO WE WORK WITH
Sound familiar?
You think differently.
You want to be compliant, but you’re not always into corporate-speak and traditional thinking.
You're focused on growing your business but you've felt like your accountant doesn't really get you or your goals.
You want someone you can call to brainstorm, bounce ideas, and actually look forward to hearing back from.
That's exactly who Finch is for.
Creative thinker
Proactive
Sole Trader
Over the jargon
Growth-focused
Small businesses
Entrepreneurs
Wants a real relationship
Ready to work with an accountant you actually like?
Let's have a no-obligation chat. No suits, no jargon, no surprises.